Optegra Eye Health Care is proud to unveil its new advertising campaign, fuelled by the patient testimonials and real life stories that present in its six specialist eye hospitals day in day out.
The new campaign is themed around ‘Live a Fuller Life’, capturing how vital it is to keep the healthiest and clearest eye sight possible in order to live life to the full.
The theme is demonstrated by four of Optegra’s patients who have been so delighted with their outcomes that they agreed to tell their “fuller life story” on camera. Key to each of their stories is the trust they placed in the expert surgeons and dedicated eye hospital facilities, which led to excellent outcomes from life-changing treatments.
The four capture the diversity of the hospital group’s service offering; from vision correction through laser and lens replacement, to the treatment of medical conditions such as cataract, AMD, glaucoma and diabetes-related conditions.
The four patients include:
Paula Sides, 32, an opera singer from Yorkshire whose laser eye surgery has allowed her to continue her successful career with the English Touring Opera – prior to treatment she had struggled to see scripts, the conductor or fellow singers’ facial expressions.
Bernie Shrosbree, 56, a patient at Optegra Eye Hospital Hampshire, is an Olympic mentor to sports celebrities such as Ben Fogle and James Cracknell. His near miss on his bicycle was his trigger for treatment, and since having lens replacement surgery he has been able to continue to enjoy his high impact sports such as mountaineering, kayaking and ski paddling.
Jon Lane, 78, from Optegra Eye Hospital Surrey is a keen microlight pilot and award-winning cameraman, whose hobbies and work were in jeopardy when he developed cataracts. He was determined they would not force him into retirement and so through his speedy treatment, he has clear vision again and is back behind the lens of the camera and instruments of the plane.
And finally, Mary Blackwell, who received a surprise diagnosis of Age-related Macular Degeneration two years ago. Aged 78, her regular treatment at Optegra Eye Hospital Surrey has allowed her to continue to travel and also create the paper mache furniture, which has been a key hobby for her for many years.
See our fuller life stories
Jemma Durbridge, UK Marketing Manager for Optegra, describes the new campaign: “With the powerful imagery and personal stories, this is a highly emotive advertising campaign which Optegra is proud to be launching.
“We know from our years caring for patients the power of personal endorsement, and so by using a selection of our current and previous patients, we feel we have captured the essence of our work – providing the very best treatment for every type of eye problem, in stunning medical surroundings designed to put patients at ease, and essentially, allowing them to go on to live their life how they wish to.
“We are very proud of the trust, ease and confidence people feel when they visit our hospitals and this is reflected in the independent review, Trustpilot, in which Optegra is rated no.1 position.
“Of course each patient is unique and for some, close up work for knitting, crochet or art is of upmost importance, while for others the ability to win at golf or – like Jon Lane – even fly a microlight plane. Whatever their lifestyle and therefore their vision needs, our surgeons can tailor treatment for them, and we believe this campaign will help to share that message.”
The campaign was launched on ITV1 and ITV3 from Monday 21 September and will appear during programmes such as This Morning, ITV News at Ten, Loose Women, The Chase and Inspector Morse.
The campaign is also being supported by digital and online marketing activity.