Chief Executive Officer at Optegra Eye Health Care, Peter Byloos, manages the business across Optegra’s 39 hospitals and clinics internationally. He works closely with shareholders and investors, ensuring the business has the right plans and resources to make the organization successful, serving patients well while constantly seeking improvements to further enhance the service Optegra provides. As CEO, he also ensures that all hospitals deliver top-quality patient care, providing the highest state-of-the-art equipment and experienced clinical staff to support patients, and continually developing pathways so that Optegra can deliver focused care with excellent outcomes.

On an international level, Peter Byloos shares best practices, from patient pathways and clinical perspectives to technology and training, among clinics in Poland, Czech Republic, Slovakia and the Netherlands. Peter Byloos is a senior executive driven by global leadership, innovative growth, and a demonstrated track record in the healthcare space of over 20 years. He is passionate about developing talent, identifying and executing a focused strategy, and creating value in the healthcare sector and MedTech industry.

Having worked in the healthcare industry since completing his medical training in Belgium, he was a resident in orthopedic surgery in Belgium before transitioning his career into the business world and becoming a sales representative. The fascination for the career change came from selling over-the-counter products with Proctor and Gamble during a few summers while studying. In 2011, Peter Byloos became EMEA President for an international company, leading more than 1,000 people. His interests shifted to private equity and a more service-oriented and entrepreneurial career.

Peter Byloos joined Optegra in 2018 as the new CEO for the patient-led culture and the devoted commitment the clinical and admin staff have to their patients. His joys come from the ever-growing success of Optegra, with an increasing number of new clinics opening and the ability to treat significantly more patients each year. This will look to improve and grow even further in the coming years with the recent acquisition of Optegra into EssilorLuxottica. Peter Byloos also takes great joy in supporting all the highly driven individuals in their roles that make Optegra.

In May 2025 we welcomed Ms Sarah Maling as Strategic Advisor to Optegra UK. With a distinguished track record, Sarah brings with her essential expertise, with senior roles in education in ophthalmology at the Royal College of Ophthalmologists. She was the Chair of Recruitment for RCOphth and is the outgoing Chair of Training (Ophthalmology) for the United Kingdom, a role she has held for the past four years.

Sarah’s inspiring career has included not only 15 years as an established ophthalmic surgeon – which she is passionate to continue at Buckinghamshire Healthcare Trust – but also pivotal roles in recruitment, training and ophthalmology across the UK.  She has also created influential papers such as the Royal College pathway for high volume cataract surgery.

Sarah comments on her new role with Optegra: “I have been and remain impressed with Optegra, frankly they continue to pursue excellence and prove that they can deliver it. They have excellent clinical outcomes and now they want to explore how they might expand and develop further by utilising some of my experience.

“They established themselves, their pathways and their outcomes in the ophthalmic field before they took on NHS-funded work. Optegra then chose to take their established successful approach to cataract surgery and made it available to NHS patients.

“In doing so, they did not compromise in terms of care and standards, instead they reviewed the pathway and improved efficiency – while always continuing to provide excellence.

“As a clinician I am thrilled to be able to help Optegra further deliver excellent care. Optegra pride themselves in employing outstanding surgeons and clinical teams in order to deliver the highest standard of care .  I am compelled to help any business that puts patients first and thrives to develop excellence in care for all.”

After graduating from Medical School in Nottingham, Alastair completed his Ophthalmology rotations in London, culminating in his Corneal Fellowship at Moorfields Eye Hospital. He is one of a handful of surgeons worldwide who has received formal Laser Eye Surgery Training. He completed a fellowship in Refractive Surgery under Professor Reinstein at the London Vision Clinic where he worked for a further 4 years before joining Optegra and was recently appointed Medical Director. Alastair offers treatment for both private and NHS patients, recently leading the pioneering same day, bilateral, drop free cataract surgery for NHS patients.

He is a key opinion leader and Consultant at both Carl Zeiss Meditec,  Rayner and Bausch & Lomb, for whom he has given several International presentations.

Alastair has extensive experience in both Laser eye surgery and Cataract Surgery. He has completed over 2,000 laser eye surgeries, including more than 1,000 SMILE procedures, and over 8,000 cataract/lens based surgeries.

Before relocating to London and entering the field of accounting, Edna Osborn lived and studied at the University of Pretoria in South Africa. During this time, she gained valuable experience that would shape her career, learning the importance of setting budgets and being accurate, reliable, and realistic.

Edna Osborn seized the exciting opportunity to join Optegra at a crucial time when the company expanded its business internationally in the Czech Republic and Poland. Confident in her ability to contribute significantly to the team, she had previously worked in the FMCG homeopathic and healthcare industry, both domestically and internationally, with experiences in Germany, France, and the US.

Her passion for her work stems from the positive impact it has on patients’ lives. She takes pride in providing the highest level of care and contributing to meaningful changes in people’s lives. Edna Osborn’s personal connection to her work and the significance of vision care are rooted in her mother’s experience with AMD. Helping others with similar conditions is a primary motivation for her.

One of Edna Osborn’s favourite aspects of working for Optegra is the exceptional level of care and inclusivity the workplace fosters. Optegra strives daily to enhance this environment for all colleagues.

Adam Cockley began his career as a scientist after studying Biology at the University of Leeds, before discovering a passion for commercial leadership through over 20 years in customer-facing roles. His career has since spanned the healthcare, pharmaceutical, medical device, and consumer sectors, across both B2B and B2C environments, including retail and e-commerce.

Before joining Optegra, Adam held senior leadership roles where he led large teams across sales, customer service, and technical support. He is known for transforming sales performance, developing impactful commercial strategies, and consistently delivering results. With an expertise in sales forecasting, integrated business planning, and cross-functional collaboration, Adam brings a holistic and pragmatic approach to business growth.

Adam joined Optegra at an exciting phase of expansion, and contributes to our ongoing mission to deliver world-class eye care. He is passionate about building high-performing, inclusive teams and believes in the power of clear communication, shared goals, and celebrating collective success. His leadership style is hands-on and supportive, offering guidance through challenges while empowering people to thrive.

Adam also has extensive experience managing strategic customer relationships, including complex contract negotiations with major organisations such as Amazon and NHS Supply Chain. His consultative, partnership-focused approach has been central to building long-lasting client trust and value.

He is proud to be part of a purpose-driven organisation where the impact on patients’ lives is clear, and where collaboration and care are woven into every aspect of the workplace culture.