Chief Executive Officer at Optegra Eye Health Care, Peter Byloos, manages the business across Optegra’s 39 hospitals and clinics internationally. He works closely with shareholders and investors, ensuring the business has the right plans and resources to make the organization successful, serving patients well while constantly seeking improvements to further enhance the service Optegra provides. As CEO, he also ensures that all hospitals deliver top-quality patient care, providing the highest state-of-the-art equipment and experienced clinical staff to support patients, and continually developing pathways so that Optegra can deliver focused care with excellent outcomes.

On an international level, Peter Byloos shares best practices, from patient pathways and clinical perspectives to technology and training, among clinics in Poland, Czech Republic, Slovakia and the Netherlands. Peter Byloos is a senior executive driven by global leadership, innovative growth, and a demonstrated track record in the healthcare space of over 20 years. He is passionate about developing talent, identifying and executing a focused strategy, and creating value in the healthcare sector and MedTech industry.

Having worked in the healthcare industry since completing his medical training in Belgium, he was a resident in orthopedic surgery in Belgium before transitioning his career into the business world and becoming a sales representative. The fascination for the career change came from selling over-the-counter products with Proctor and Gamble during a few summers while studying. In 2011, Peter Byloos became EMEA President for an international company, leading more than 1,000 people. His interests shifted to private equity and a more service-oriented and entrepreneurial career.

Peter Byloos joined Optegra in 2018 as the new CEO for the patient-led culture and the devoted commitment the clinical and admin staff have to their patients. His joys come from the ever-growing success of Optegra, with an increasing number of new clinics opening and the ability to treat significantly more patients each year. This will look to improve and grow even further in the coming years with the recent acquisition of Optegra into EssilorLuxottica. Peter Byloos also takes great joy in supporting all the highly driven individuals in their roles that make Optegra.

Mr. Amir Hamid is a highly experienced refractive surgeon, having performed over 10,000 cataract and laser refractive surgeries (including more than 1,500 SMILE procedures) and routinely performs up to 60 operations per week. He was appointed  as a Consultant Ophthalmic Surgeon in 2011 with a special interest in cataract surgery, corneal transplantation and the correction of presbyopia. He now practices solely in the independent sector in London.

In 2012 he received the Certification in Laser Refractive Surgery by the Royal College of Ophthalmologists (CertLRS). He is exceptionally skilled in performing SMILE, Presbyond, LASIK and LASEK laser vision correction procedures as well as the use of the most advanced Multifocal intraocular lenses. Additionally, he is certified in the use of the Artisan Iris Clip lenses and the Staar Visian ICL, in order to serve patients unsuitable for laser vision correction.

Adam Cockley began his career as a scientist after studying Biology at the University of Leeds, before discovering a passion for commercial leadership through over 20 years in customer-facing roles. His career has since spanned the healthcare, pharmaceutical, medical device, and consumer sectors, across both B2B and B2C environments, including retail and e-commerce.

Before joining Optegra, Adam held senior leadership roles where he led large teams across sales, customer service, and technical support. He is known for transforming sales performance, developing impactful commercial strategies, and consistently delivering results. With an expertise in sales forecasting, integrated business planning, and cross-functional collaboration, Adam brings a holistic and pragmatic approach to business growth.

Adam joined Optegra at an exciting phase of expansion, and contributes to our ongoing mission to deliver world-class eye care. He is passionate about building high-performing, inclusive teams and believes in the power of clear communication, shared goals, and celebrating collective success. His leadership style is hands-on and supportive, offering guidance through challenges while empowering people to thrive.

Adam also has extensive experience managing strategic customer relationships, including complex contract negotiations with major organisations such as Amazon and NHS Supply Chain. His consultative, partnership-focused approach has been central to building long-lasting client trust and value.

He is proud to be part of a purpose-driven organisation where the impact on patients’ lives is clear, and where collaboration and care are woven into every aspect of the workplace culture.

With a career dedicated to delivering high-quality, patient-centred ophthalmic care, I have gained extensive experience across cataract services in both NHS and independent sector settings, including eight years as a substantive NHS Consultant. Throughout my roles, I have focused on improving clinical outcomes, enhancing patient pathways, and supporting teams to deliver safe and efficient care. As Optegra UK’s NHS Lead for Cataract Surgery, I aim to strengthen our partnerships with NHS trusts, further streamline surgical pathways, and ensure we continue to provide exceptional access and outcomes for patients nationwide. I am committed to driving service excellence, innovation, and collaboration as we expand and evolve our cataract offering.

Dr Magdalena Edington is a skilled ophthalmic surgeon dedicated to providing her patients with personalised, high-quality care. She has performed over 8,000 cataract operations, achieving excellent visual and refractive outcomes.

After finishing specialist ophthalmology training in West of Scotland Deanery, Dr Edington completed a fellowship in high volume cataract surgery at Golden Jubilee National Hospital in Glasgow. In 2021 she accepted a substantive NHS consultant post there. Over the next two years, as Training Lead, she developed the first, highly successful, immersive cataract training programme in Scotland. She is passionate about education, delivering regular teaching to optometrists, nurses, and ophthalmologists, as well as training at the Royal College of Ophthalmologists Skills Courses.

She joined Optegra in 2023, and over the past year has been Lead Consultant for the Midlands, supporting the opening of our new sites at Leicester and Nottingham. She also operates in Uttoxeter and Birmingham. Recently Dr Edington has been appointed as Junior Doctor Training Lead. ‘I am very excited about this new role. Restoring someone’s eyesight is one of the most rewarding experiences. However, to continue delivering fantastic visual and refractive outcomes to our patients long term, we must train the next generation of surgeons. Optegra, with its core values- safe, focused, fast, and brave- is the perfect environment for training, without compromising quality of care.’